Marketing Strategies of Starbucks Case Study Example | Topics and Well Written Essays - 1000 words

Marketing Strategies of Starbucks - Case Study ExampleAllegra conducted a survey of more than six thousand consumers and it was found out that Starbucks voiceless on customer satisfaction, maintained ethics and treated its suppliers fairly (Holmes, 49, 2007). Starbucks has sign upd on following the rules and regulations of United Kingdom. At the same time, it has concentrated on integrated social responsibility.Starbucks in extremely popular among all consumer segments because it concentrates on giving the best coffee and create an enthralling experience for them. At the same time, it treats twain employees and customers well. In China, Starbucks had succeeded integrating the local and American culture in order to create an enchanting experience for them (Miller & Sanders, 25, 2008).Starbucks has opened more than one thousand outside(a) outlets in more than eight hundred locations. In the United Kingdom, Starbucks call for to expand its presence as it might be possible that con sumers may wreak to other beverages.Although Starbucks has successfully become the leader in the branded coffee provider and coffee fellowship domain, it still faces competition from its competitors. In United Kingdom, its competitors allow in local coffee outlets, Caribou Coffee, Dunkin Donuts, Costa Coffee, etc. ... CompetitionAlthough Starbucks has successfully become the leader in the branded coffee provider and coffee house domain, it still faces competition from its competitors. In United Kingdom, its competitors include local coffee outlets, Caribou Coffee, Dunkin Donuts, Costa Coffee, etc. To maintain its position, Starbucks will concentrate on clashing the demands of customers (Zeithaml, 74, 2000).. ChinaEnvironmentStarbucks has now decided to open its first store in Beijing, in China, which is located in Park Towers Shopping Mall. It has both sell and space storage and is located in the heart of shopping activities (Strehle & Cruickshank, 201, 2007).PEST analysisPolit ical FactorsIn order to survive in the Chinese market, Starbucks needs to follow the rules and regulations of the government. At the same time, it would concentrate on customer satisfaction and maintain ethics. It will also concentrate maintaining its social corporate responsibility (Zackfta, 89, 2007).. frugal FactorsStarbucks is relatively a unseasoned concept in China. For this purpose, it will concentrate on introducing new products with local taste, in order to target all consumer segments. It would concentrate on integrating local and western culture in order to generate revenues by winning customers.Social FactorsStarbucks must concentrate on introducing new products, which would have local taste in order to win the consumers in China. Technological FactorsStarbucks strives for constant innovation and development of new products and services. It would employ Starbucks Card and mettlesome Martini management system in order to retain its customers. Entry StrategyStarbucks wo uld concentrate on entering the China market in order to promote, bare and campaign for its